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5 Strategies to Pass the Google Exam
1. Study? The Google AdWords Professional Exam is actually kinda tough. A lot of people fail it, (not me, 3 for 3) and studying for the test takes awhile. There are a lot of different ways to study...
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3 Easy Local SEO Tactics That Will Raise Your Rankings Today
Is your business locally owned and operated? Do you only target specific states, cities, or neighborhoods? If so, you’re hopefully working hard on your website and web presence. That’s great! We love...
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SEO & UX – Working together to make your site better
A few years ago I stepped into a role as an information architect and user experience designer at a Portland ad agency. Coming from a background in search marketing, this was quite a bit of a change...
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The Dos and Don’ts for Google’s New Disavow Links Tool
For the first time in what might be ever, Google has followed Bing’s lead and announced a tool to disavow links. We asked (or demanded), and they listened! Cleverly named the Disavow Links tool,...
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Google Analytics Tips for Small Businesses
You’re a small business and you’ve got a decent website—but you’re not sure how it’s doing. What you need is Google Analytics (GA), but you’re not sure what to make of all the reporting options. Don’t...
View Article7 Cringe-Worthy SEO Phrases You Never Want to Hear in a Marketing Meeting
We’ve all been there. You’re in the marketing meeting and someone brings up SEO. I don’t know how they’re bringing it up, but they’ve done it one way or another. Maybe they used some of the phrases...
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A Day in the Life or: How I Learned to Stop Worrying and Love (not provided)
I read the news today, oh boy… Danny Sullivan announced that Google is actively moving towards 100% encrypted search results. This should come as no surprise to anyone in the industry. When Google...
View ArticleSEO Tips for Small Businesses [VIDEO WEBINAR]
This webinar was originally given in October, 2012. Transcript: Shawn Besabella: Hello. Welcome to the Portent Webinar Series. My name is Shawn, and I’ll be today’s moderator for today’s webinar, which...
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The Death of Net Neutrality, or: How to Survive the Internet Slow Lane
So it’s come to this. Our last stand against a tyrannical regime. Our last chance for our voices to be heard before the FCC screws it all up. Yes, the FCC is at it again, and this time, it could cost...
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Announcing Our SERP Preview Tool
Has this ever happened to you? You’re working on your website, updating title tags and meta descriptions, when all of a sudden you’re panicked at the thought of a truncated title tag! Sure, you kept it...
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